You may have already heard about Joseph Campbell and his notion of the 'Hero's Journey'. It's such an obvious idea once you see it, but when you begin to see the symmetry in it's theme, in every story and in every society it starts to give you the goose bumps that Carrie and I refer to as 'the bubbles'. That awesome feeling you get when hope, joy, excitement and a deep knowing all combine to inspire you somehow. It's what we wait for with every decision we make about Mindful Apparel, we'll discuss an idea for hours but it's not until we get 'the bubbles' that we really get inspired to go forward. The bubbles can also mean 'scared as hell' by the way - it's not always a calm feeling, it's not always 'safe'.
I watched 'Finding Joe' last year and it moved me enormously. There's just something about watching people you admire, connect with you visually rather than just reading what they have to say that for me anyway, makes the goose bump effect even more dramatic. Finding Joe is a goose bump film. It's one for adults and children alike and it's inspiring beyond words.
'Follow your bliss' is one of Joseph Campbells best known quotes and it's what we decided to do with Mindful Apparel - and it's also the reason these words are on our clothes.
We're currently working on new designs centred around these three simple words and we can't wait to have them printed and ready for you. But in the meantime, discover this profound and life changing story behind 'Follow your bliss and the 'Hero's Journey' for yourself and enjoy the bubbles!
x Jo