The Little Love Letter Campaign® began simply as an idea to make as many people as possible feel good and it's the basis of all our products here at Mindful Apparel. We also wanted a new way to get our ethos 'out there', without people always having to buy something. In a world where we are continually bombarded with negative words we felt we needed to help shift the balance – even in a small way.
Making a small, genuine, loving gesture in a person’s day - especially when it's a total stranger can end up having an enormous affect on their lives. We've seen the ripple effect this has caused already and we've both be deeply moved by the impact our randomly left words have made on someone else's day. To see the feedback or to leave your own visit our Little Love Letters on Facebook, or #littlelovelettercampaign on Twitter.
We only ask that you write with sincerity, kindness and love and then you can decide where to place it. We’ve hidden them in magazines at coffee shops, on the sides of trashcans, under computers, in sugar bowls and in restrooms, to name a few. The challenge to get them into the oddest places is on! The giggles we get running around trying to hide these just make our day. We honestly never knew it would feel so good!
We have a free template you can download on the 'New Love' page or we have Post-It's available now in our store - ( it makes sticking them in the most bizarre places like the side of trains even easier!) Our Little Love Letters were recently highlighted on a national scale when the Newport Beach Spa Manager of Spa Gregories, Amanda, was chosen as a recipient of the 2014 ISPA Innovate Award for her work in incorporating the Little Love Letters into their spa's and salons. You can read our interview with here.
If you have Spa, store, school, bar, library - whatever, and would also like to purchase a display box, which is filled with Love Letter blanks and more, then please contact us or stay tuned for their new arrival in our store.
Welcome to the Little Love Letter family and thank you for helping us make the world a little happier and kinder today.
